This was a monthly publication aimed mainly at girls aged 5 - 8. The magazine focused on fun activities and friendship with an educational element. This was a brand new project when I came to it, so I had to start from scratch setting up a colour palette, choosing a library of fonts and coming up with the 'Amy' masthead. I had to keep the target audience in mind at all times when making decisions so it would appeal to the correct readership. I set up a number of templates, forged relationships with various illustrators and created a library of page furniture before handing the publication over to a newly set up team who then became responsible for its creation each month.