Shooting Times and Country Magazine is a weekly publication aimed at men and women. The focus of the magazine is on gunsports, countryside pursuits, conservation, and as it is weekly, news concerning the subject matter. The challenge with this publication is to present (in some cases) some fairly dry material in such a way that it engages the reader and encourages them to continue reading and trying to find the best pictures possible to illustrate the articles was a priority. Working quickly was important as the publication was weekly and quite heavily news based which meant stories and articles often had to be replaced at the last minute whilst still meeting print deadlines.